With the rising popularity of AI-generated videos, many platforms charge high fees for limited outputs. However, several free and low-cost alternatives allow users to create AI videos without breaking the bank. Below, we explore budget-friendly AI video generation tools and strategies to maximize value.
Why Are Some AI Video Generators Expensive?
Many premium AI video tools charge high prices due to:
- Advanced features (e.g., realistic avatars, voice cloning, high-resolution exports)
- Limited free tiers (restricting video length or quality)
- Enterprise-focused pricing (geared toward businesses rather than individuals)
If you’re looking for cheaper or free AI video generators, here are some alternatives.

Free & Low-Cost AI Video Generator Tools
1. Runway ML (Freemium Model)
- Best for: AI-powered video editing, text-to-video, and green screen effects.
- Free Plan: Limited credits (~10–15 seconds of video per month).
- Paid Plans: Starts at $15/month for more features.
- Why Use It? Good for short AI-generated clips and editing.
2. Pictory (Affordable Subscription)
- Best for: Converting articles/blog posts into videos.
- Free Trial: Yes (limited exports).
- Paid Plans: Starts at $19/month (cheaper than many competitors).
- Why Use It? Automates video creation from text.
3. Lumen5 (Free Tier Available)
- Best for: Social media videos, marketing content.
- Free Plan: Watermarked videos, limited features.
- Paid Plans: Starts at $29/month (better than high-end tools).
- Why Use It? Simple drag-and-drop interface.
4. Synthesia (Budget Alternative for AI Avatars)
- Best for: AI presenter videos with virtual avatars.
- Free Plan: No, but offers a 30-second demo video.
- Paid Plans: Starts at $30/month (cheaper than some competitors like D-ID).
- Why Use It? Good for professional-looking AI spokesperson videos.
5. DeepBrain AI (Low-Cost AI Video with Avatars)
- Best for: AI-generated human-like presenters.
- Free Trial: 1-minute video.
- Paid Plans: Starts at $30/month (reasonable for AI avatars).
6. InVideo (Free & Affordable Plans)
- Best for: Template-based video creation.
- Free Plan: Limited exports (watermarked).
- Paid Plans: Starts at $20/month.
- Why Use It? Thousands of templates for quick video generation.
7. Canva (Free AI Video Features)
- Best for: Basic AI-assisted video editing.
- Free Plan: Limited AI tools but usable for simple videos.
- Paid Plan: $12.99/month (includes more AI features).
- Why Use It? Easy-to-use interface with AI enhancements.
How to Reduce Costs When Using AI Video Generators?
If you want to minimize expenses:
- Use Free Trials & Credits – Many platforms offer free minutes (e.g., Runway ML, Synthesia).
- Opt for Shorter Videos – Some tools charge per minute; keeping videos short saves money.
- Choose Watermarked Versions – Free plans often include watermarks (fine for personal use).
- Combine Multiple Tools – Use free tools for basic editing and paid ones only for final touches.
- Look for Educational Discounts – Some AI tools offer discounts for students/non-profits.
Best Free AI Video Generator?
If you need completely free options:
✅ Lumen5 (Free Plan) – Watermarked but functional.
✅ Canva (Free AI Tools) – Basic but useful for simple videos.
✅ Runway ML (Free Credits) – Limited but powerful.
Conclusion
Instead of paying high prices for AI video generation, explore freemium tools, free trials, and budget-friendly platforms like Pictory, Lumen5, and Runway ML. By optimizing video length and using free credits wisely, you can create AI videos without overspending.
Would you like recommendations based on a specific use case (e.g., YouTube, marketing, education)? Let me know! 🚀