Introduction
The football world has been abuzz after journalist José Ramón de la Morena Merchán boldly claimed that “Cholismo is coming to an end.” This statement has sparked intense debate among Atlético Madrid fans and football analysts alike. But what exactly does this mean for the club, its iconic manager Diego Simeone, and the future of Spanish football?
Understanding ‘Cholismo’
‘Cholismo’ refers to the tactical philosophy and cultural identity instilled by Diego Simeone, affectionately known as “El Cholo.” Since taking over Atlético Madrid in December 2011, Simeone transformed the club into a European powerhouse with his disciplined, defensive approach and relentless fighting spirit. Under his leadership, Atlético Madrid won:
- La Liga (2013–14, 2020–21)
- Copa del Rey (2012–13)
- Europa League (2011–12, 2017–18)
- UEFA Super Cup (2012, 2018)
- Runners-up in the UEFA Champions League (2013–14, 2015–16)
This hard-nosed philosophy defined Atlético’s rise, blending aggression, tactical discipline, and strong team cohesion — characteristics that came to define ‘Cholismo.’

Why Is ‘Cholismo’ Fading?
Merchán’s statement suggests that Simeone’s methods may no longer be as effective in the evolving world of football. Several factors contribute to this:
- Tactical Evolution: Modern football is shifting toward high-possession, dynamic attacking styles. Simeone’s defensive rigidity, while effective for years, has faced growing criticism.
- Squad Changes: Atlético Madrid’s squad has seen key players depart, reducing their defensive solidity and attacking sharpness.
- Inconsistent Results: Recent seasons have seen Atlético struggle to maintain consistent dominance in both La Liga and European competitions.
- Fan Pressure: While Simeone remains a club icon, some fans and pundits have called for fresh ideas to rejuvenate the squad’s playing style.
- Youth Development and New Talent: Rivals like Real Madrid and Barcelona have successfully integrated youthful energy, while Atlético’s core has aged.
What’s Next for Atlético Madrid?
If Simeone’s tenure is nearing its end, Atlético Madrid faces a crucial crossroads. Possible outcomes include:
- A New Tactical Identity: The club may seek a manager who emphasizes possession-based football or pressing tactics to align with current trends.
- Rebuilding the Squad: Investing in young, versatile players could help transition away from a defense-first strategy.
- Maintaining Club Identity: Even without Simeone, Atlético will need to balance innovation with the gritty, determined mindset that defines the club.
Conclusion
While Merchán’s statement, “Cholismo is coming to an end,” signals a potential shift in Atlético Madrid’s philosophy, Diego Simeone’s legacy remains unparalleled. Whether the club transitions smoothly or struggles to adapt will depend on leadership decisions in the coming seasons. For Atlético fans, one thing is certain — the ‘Cholismo’ era may be ending, but its impact will forever shape the club’s identity.